E-newsletter for The Farm Shed

Each Farm Shed newsletter features a timely wine offer as well as news of what they are doing, local events and stories about their artisans and suppliers.

Content creation

I recently enjoyed the opportunity to create some fresh content for the Southern Trove tourism website, which covers the Huon Valley and D’Entrecasteaux Channel areas, including Bruny Island, south of Hobart.

Electronic Direct Mail (EDM)

My work roles involve creating content-rich electronic newsletters for a range of clients. For several years I’ve been using Campaign Monitor to create the communications and to manage the email lists required.

Marketing strategy

I have had the great good fortune to play a small part in its success, developing a marketing strategy and delivering social media strategy, content marketing, a regular e-newsletter, blog posts and media engagement for its proprietors.

Print production

The new brochure highlights all the key selling points and options available to passengers as well as information to inspire longer stays and exploration of Tasmania’s West Coast.

Website Development

The result is a website that is a fitting online home for this leading tourism attraction on Tasmania’s west coast.