Clues to what our customers love or find inhibiting about what we offer and the way we offer it are often right under our noses, and our customers are often only too happy to tell us about it.
Identifying your ideal target guests or customers will lead to more, and more satisfied, customers.
I again had the privilege of attending and photographing Destination Southern Tasmania’s annual conference day gathering of tourism professionals from around the region.
Each Farm Shed newsletter features a timely wine offer as well as news of what they are doing, local events and stories about their artisans and suppliers.
I recently enjoyed the opportunity to create some fresh content for the Southern Trove tourism website, which covers the Huon Valley and D’Entrecasteaux Channel areas, including Bruny Island, south of Hobart.
A recent trip to the West Coast in the company of the crew from Hype TV to produce a series of new promotional videos for the West Coast Wilderness Railway allowed us to access the West Coast Wilderness Railway line in ways that few others can.
On the remote West Coast of Tasmania, a number of projects are contributing to a reawakening of excitement and pride as the region prepares to take its place alongside Tasmania’s other booming tourism regions.
What makes your brand, product or service unique? How do you stand out from the crowd?
Those following my Portfolio posts will recall that I recently completed work on an online shop, set up for my good friends who operate The Farm Shed East Coast Wine Centre at Bicheno on Tasmania’s East Coast.
I worked with the Port Arthur Historic Site Management Authority for nearly ten years, including the lead up to the World Heritage listing of three sites under its auspices.