Electronic Direct Mail (EDM)

My work roles involve creating content-rich electronic newsletters for a range of clients. For several years I’ve been using Campaign Monitor to create the communications and to manage the email lists required.

Marketing strategy

I have had the great good fortune to play a small part in its success, developing a marketing strategy and delivering social media strategy, content marketing, a regular e-newsletter, blog posts and media engagement for its proprietors.

Event marketing and public relations

Previously known as The Queenstown Heritage and Arts Festival, the event rebranded as The Unconformity in 2016, to deliver three days of international-standard arts events in the remote Tasmanian west coast town.