Electronic Direct Mail (EDM)

My work roles involve creating content-rich electronic newsletters for a range of clients. For several years I’ve been using Campaign Monitor to create the communications and to manage the email lists required.

Online shop implementation

My clients at The Farm Shed East Coast Wine Centre have always planned to extend their retail offering of wines from Tasmania’s East Coast wine region and selected Tasmanian whiskies and gins into an online shop. After a couple of false starts with specialised providers, they asked me to set up their store, as I’d…

Conference photography

I had the pleasure recently of being asked to photograph the Destination Southern Tasmania (DST tourism summit for Hobart & Beyond.

Marketing strategy

I have had the great good fortune to play a small part in its success, developing a marketing strategy and delivering social media strategy, content marketing, a regular e-newsletter, blog posts and media engagement for its proprietors.

Print production

The new brochure highlights all the key selling points and options available to passengers as well as information to inspire longer stays and exploration of Tasmania’s West Coast.

Website Development

The result is a website that is a fitting online home for this leading tourism attraction on Tasmania’s west coast.

Industry training and development

During 2016-17 I worked with my colleague and friend Karen Fraser and in collaboration with the Tourism Industry Council of Tasmania to develop and deliver a series of Export Boost Workshops aimed at assisting new tourism businesses to effectively promote their offering in the international tourism market. The workshops were aimed at tourism operators who are just…

Event marketing and public relations

Previously known as The Queenstown Heritage and Arts Festival, the event rebranded as The Unconformity in 2016, to deliver three days of international-standard arts events in the remote Tasmanian west coast town.