Why identifying ideal customers and their underlying needs is vital for your business’ success

I’ve been working with clients lately on defining some of the needs their customers bring with them and the ways that the client’s businesses can meet those needs in order to become more relevant and to improve business performance.
We can then incorporate the ways in which they meet those needs for their ideal customers into their communications and get ready to welcome more, and more satisfied, visitors.
Key points are that the the research and purchase process doesn’t necessarily end when a booking is made, and that individual consumer needs outweigh price in determining choice of products or services.
The process of identifying ideal customers will reveal some of the underlying needs they are looking to satisfy, what it is that motivates them.
This information is often hiding in plain sight within your business, and can be brought into the light of day by some careful thinking, discussions with your team and some other processes that can be undertaken pretty easily.
If you’d like to know more, or would like to identify your business’ ideal customers, please get in touch.
Revellers gather around a firepot at the 2019 Huon Valley Midwinter Festival
Revellers gather around a firepot at the 2019 Huon Valley Midwinter Festival
Stallholders satisfy the need for warm, tasty food at the 2019 Huon Valley Midwinter Festival
Stallholders satisfy the need for warm, tasty food at the 2019 Huon Valley Midwinter Festival
Our collective need for ritual as well as our need for fun are other underlying needs met by the Huon Valley Midwinter Festival
Our collective need for ritual as well as our need for fun are other underlying needs met by the Huon Valley Midwinter Festival

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