Identifying your ideal target guests or customers will lead to more, and more satisfied, customers.
Project Type: tourism
Destination Southern Tasmania 2019 Summit
I again had the privilege of attending and photographing Destination Southern Tasmania’s annual conference day gathering of tourism professionals from around the region.
Content creation
I recently enjoyed the opportunity to create some fresh content for the Southern Trove tourism website, which covers the Huon Valley and D’Entrecasteaux Channel areas, including Bruny Island, south of Hobart.
Filming trip to the West Coast
A recent trip to the West Coast in the company of the crew from Hype TV to produce a series of new promotional videos for the West Coast Wilderness Railway allowed us to access the West Coast Wilderness Railway line in ways that few others can.
Changing perceptions about Tasmania’s West Coast
On the remote West Coast of Tasmania, a number of projects are contributing to a reawakening of excitement and pride as the region prepares to take its place alongside Tasmania’s other booming tourism regions.
Electronic Direct Mail (EDM)
My work roles involve creating content-rich electronic newsletters for a range of clients. For several years I’ve been using Campaign Monitor to create the communications and to manage the email lists required.
Conference photography
I had the pleasure recently of being asked to photograph the Destination Southern Tasmania (DST tourism summit for Hobart & Beyond.
Marketing strategy
I have had the great good fortune to play a small part in its success, developing a marketing strategy and delivering social media strategy, content marketing, a regular e-newsletter, blog posts and media engagement for its proprietors.
Website Development
The result is a website that is a fitting online home for this leading tourism attraction on Tasmania’s west coast.
Industry training and development
During 2016-17 I worked with my colleague and friend Karen Fraser and in collaboration with the Tourism Industry Council of Tasmania to develop and deliver a series of Export Boost Workshops aimed at assisting new tourism businesses to effectively promote their offering in the international tourism market. The workshops were aimed at tourism operators who are just…