Clues to what our customers love or find inhibiting about what we offer and the way we offer it are often right under our noses, and our customers are often only too happy to tell us about it.
Project Type: Marketing
Why identifying ideal customers and their underlying needs is vital for your business’ success
Identifying your ideal target guests or customers will lead to more, and more satisfied, customers.
E-newsletter for The Farm Shed
Each Farm Shed newsletter features a timely wine offer as well as news of what they are doing, local events and stories about their artisans and suppliers.
Content creation
I recently enjoyed the opportunity to create some fresh content for the Southern Trove tourism website, which covers the Huon Valley and D’Entrecasteaux Channel areas, including Bruny Island, south of Hobart.
Filming trip to the West Coast
A recent trip to the West Coast in the company of the crew from Hype TV to produce a series of new promotional videos for the West Coast Wilderness Railway allowed us to access the West Coast Wilderness Railway line in ways that few others can.
Changing perceptions about Tasmania’s West Coast
On the remote West Coast of Tasmania, a number of projects are contributing to a reawakening of excitement and pride as the region prepares to take its place alongside Tasmania’s other booming tourism regions.
Finding your Unique Selling Point
What makes your brand, product or service unique? How do you stand out from the crowd?
Marketing and Brand Strategy for a World Heritage Site
I worked with the Port Arthur Historic Site Management Authority for nearly ten years, including the lead up to the World Heritage listing of three sites under its auspices.
Electronic Direct Mail (EDM)
My work roles involve creating content-rich electronic newsletters for a range of clients. For several years I’ve been using Campaign Monitor to create the communications and to manage the email lists required.
Online shop implementation
My clients at The Farm Shed East Coast Wine Centre have always planned to extend their retail offering of wines from Tasmania’s East Coast wine region and selected Tasmanian whiskies and gins into an online shop. After a couple of false starts with specialised providers, they asked me to set up their store, as I’d…